Consumer Openness Index 2015 – How open are you?
by Rafael Laguna, CEO, Open-Xchange People sometimes ask me why Germany is so much more privacy-conscious (or ‘paranoid,’ depending on your POV) than much of the rest of the world. I can’t give a...
View ArticlePlaybuzz – one of Israel’s successful startup-exports
In a worldwide comparison of aspiring startup regions Israels capital Tel Aviv comes right behind the Silicon Valley. A lot of great innovative and interesting start-ups do start here, for example...
View ArticleData Driven Display Advertising
Display Advertising is the type of advertising you see almost every time you open your web browser. As soon as you for example read your favorite news page or check your mail inbox on the provider’s...
View ArticleMarketing Automation – A all-round carefree package?
What happens on the Internet stays on the Internet – evermore and in detail. Companies take advantage of this fierce, especially in the field of media and ethics, discussed fact. Of course they do!...
View ArticleDigital Disruption – It’s here to stay
Everyone knows what the terms „digital“ and „disruption“ stand for. But, what if you combine both – „digital disruption“, what does it mean? How is digital disruption affecting traditional business...
View Article10 valuable tips for successful Social Media Marketing
Kristopher Jones – CEO of LSEO.com and ReferLocal.com – has held a very interesting talk concerning Social Media Marketing at the Online Marketing Rockstars Conference in March 2015. Inspired by this...
View Article7 Things I Learned at the App Promotion Summit in London
It is a badly kept secret that mobile is well on track to become the place for digital developers to focus their attention if they want to reach customers. In the UK, more than 60% of the population...
View ArticleWill Easy Encryption Fix The Internet?
Internet services providers have some thinking to do when it comes to the topic of encryption. Does encryption help you to build your business or does its complexity drive customers away? There’s an...
View Articledmexco: Becoming the Biggest Marketing Show by Accident
The biggest digital marketing show on earth is not located in London, New York or even Cannes. It is located in the city of Cologne, Germany. Every September dmexco becomes the epicenter of the digital...
View ArticleWith Transaction Content to Commercial Success
Professor Jürgen Seitz (Stuttgart Media University) talked to Christian Jörg, CEO and founder of Opentopic, for Internet Innovators. Christian is a serial entrepreneur and has long been a leader in...
View ArticleWhy I Attend dmexco Every Year and Why You Should Do Too
Day One of dmexco is over. Made me think why I attend dmexco every year and why I recommend dmexco to everybody in digital marketing. There are a lot of trade fairs out there, many of which are good....
View ArticleHow to Learn the Digital Transformation
Change is ubiquous – in our daily life and also in the working environment. This is not only because of new technologies that enable the change, but also due to more instable and fast altering...
View ArticleSEO – Game Over?
One Google Update is following the other, that’s why internet marketers predict the impending death of Search Engine Optimization for several years. But is this really true? Is SEO going to die? The...
View ArticleAre digital cosmopolitans ruling or ruining the world?
We all seem to effortlessly communicate across gulfs and thus engage with global issues, from politics, to war, to climate change. We imagine ourselves living lives that are not limited by boundaries...
View ArticleOpentopic: How content marketing maximize the return on investment
Christian Jorg, CEO of Opentopic, talks about cognitive content marketing and how it helps enterprises maximize their digital marketing and ROI. The content marketing platform Opentopic, which has been...
View ArticleMikul Shah talks about the African advertising market
On Internetinnovators we talk about business models, digital life and markets. Especially about Germany, the US and the UK. Now, how about taking a glance at Africa? At the dmexco 2015 we had the...
View ArticleOpen source Europe calls for self-determination
The scrapping of the Safe Harbor data transfer agreement between the US and the European Union by the European Court of Justice is a pivotal moment in the symbiotic relationship between technology and...
View ArticlePlatform Economy – What does it mean for regional companies?
AOL is back. We are already in. Nobody forced us to join this closed system, but we did it ourselves and we had good reasons for doing so. In this locked Internet, life is better. The Internet websites...
View ArticleFacebook Canvas – the most powerful date with your brand
On the 26th of February Facebook launched its newest product for marketers: Facebook Canvas. Canvas is a clearly new interactive, full-screen mobile ad unit. It’s an elegant way, not only to get in...
View ArticleThe Internet of Things will change our life
The Internet of Things, also known as the Internet of Everything, is becoming an increasingly growing topic of conversation. A concept that not only impacts how we live in future but also how we work....
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